Retno Widowati PA., Dra. M.Si., P.Hd

Retno Widowati PA., Dra. M.Si., P.Hd

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Pendidikan S1, Fakultas Ekonomi dan Bisnis/Manajemen, Universitas Gadjah Mada
S2, Ekonomi/ Magister Sains, Universitas Gadjah Mada
S3, Management, Tamkang University

Manajemen Pemasaran

Tahun Judul naskah Nama Jurnal dan Nomor Jurnal (Akreditasi/Tidak) Tingkat Nasional/Internasional Penyajian publikasi di… (misalnya prosiding, bunga rampai, dll)
2016 The Mediating Effect of Psychological Contract in The Relationships Between Paternalistic Leadership and Turnover Intention for Foreign Workers in Taiwan. Asia Pacific Management Review Internasional Journal internasional

( SCOPUS)

2016 Mapping the implementation of IT-based intervention model to increase SMEs marketing performance: Case study at Handicraft industry in Bantul Yogyakarta, Indonesia

 

Proceeding ICMSDM 2016

Tamkang University, Taiwan

Internasional Proceeding, Taiwan
2016 Paper ID M.037: IT-Based Intervention Model to Increase SMEs Marketing Performance:Case Study Of Small Industry In Bantul Yogyakarta, Indonesia Proceeding ICOMS UMY 2016 Internasional Proceeding, Indonesia
2015 Analysis of Brand Switching Behavior in Purchasing Mobile GSM SIM Card in Yogyakarta Proceeding ICMSDM, Tamkang University internasional Proceeding Taiwan
2015 Paper ID MP 025: The Effectiveness of the use of internet marketing in Batik Industry in Giriloyo Bantul, Indonesia. Proceeding ICOMS UMY 2015 Internasional Proceeding, Indonesia
2015 The Effect of Product Attributes, Price, Need for Variations and Consumer Dissatisfication on Brand Switching Behavior of Face Cream Product Brands in Yogyakarta, Indonesia. Proceeding ICOMS UMY 2015 Internasional Indonesia Proceeding
2014 Hubungan antara Kesadaran Merek, Kualitas Persepsian, Kepercayaan dan Minat beli Produk Hijau. Manajemen dan Bisnis Vol 5. No 1 Maret 2014 National UMY
2012 Relationship between brand awareness and online world of mouth International Journal of Web based communities (EI)  Vol 8 no 2, 2012 International Journal  internasional

( Scopus)